Georgia Lou Studios

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Validate Pinterest Rich Pins


Step 1: Activate Meta Tags

  1. Navigate to Blogger Dashboard > Settings > Search Preferences > Meta Tags
  2. Enable Description
  3. Enter a brief description on what your blog is about.
  4. Click the orange Save changes button.


Step 2: Add Descriptions to your Posts

Validating Rich Pins will not add the Rich Pin data to your old pins, but it will add the data to your new pins. To add default descriptions to your pins:

  1. Navigate to the Blogger Dashboard > Posts
  2. Choose a post to add a Description to and click the Edit link.
  3. In the Post Editor, under the Search Description field on the right, enter a brief default post description.
  4. Click the gray Done button.
  5. Click the orange Update button to update your post.
  6. Repeat for each post as necessary.


Step 3: Blog Topic

Navigate to Blogger Dashboard > Template

2. Click on the gray Edit HTML button. The template code editor will open.

3. Click anywhere in the code region and press [Control + F] keys or [Command + F] on Mac. A small search box will open in the upper right corner of the code window.

4. Search for the following term: Rich Pins. Hit the [Enter] key to search.

5. You will see the following code:

<!-- Pinterest Rich Pins -->

<meta content=’article’ property=’og:type’/>

<meta expr:content=’data:post.title’ property=’og:title’/>
<b:if cond=’data:blog.metaDescription’>
<meta expr:content=’data:blog.metaDescription’ property=’og:description’/>
<meta expr:content=’data:description’ property=’og:description’/>
<meta expr:content=’data:blog.url’ property=’og:url’/>
<meta expr:content=’data:blog.title’ property=’og:site_name’/>
<meta expr:content=’’ property=’article:author’/>
<meta expr:content=’data:post.timestamp’ property=’article:published_time’/>
<meta content=’BLOG TOPIC‘ property=’article:section’/>
<b:loop values=’data:post.labels’ var=’label’>
<meta expr:content=’’ property=’article:tag’/>
<!– End Pinterest Rich Pins –>

6. Edit the portion of the code that says BLOG TOPIC. Enter the main topic of your blog, i.e. recipes, fashion, education, etc.

7. Click the orange Save theme button at the top of the window.


Step 4: Validate Rich Pins

  1. Sign in to your Pinterest account.
  2. Navigate to the following link:
  3. In the box that says Enter a valid URL, enter (or copy and paste) a link for one of the posts from your blog. NOTE: Don’t use your Homepage link, use a link for an individual page.
  4. Click the big blue Validate button.
  5. You should receive a green check mark and a message that says:

    Your Pin’s have been validated! Apply to enable your Rich Pins.

  6. Leave the option on HTML Tags and click the Apply now button.
  7. It takes anywhere from 30 seconds to 2 weeks to be approved. You will receive an email when your Rich Pins have been approved.


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    Pinterest requires confirming your website by adding some code to the index file on the template. Is there a tutorial about this? I wanted to try this, but I'm not sure if the same steps will apply to this.


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